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Tuesday, April 13, 2010

Start Your Own Poker Website and Rake in the Profits

It is simple to start your own poker website and start earning some real profits from the business. If you wonder if this is really true, think again. You need not have a legacy of million dollars to start your own poker website. With White Label poker technology, a small fraction of that amount will be enough. In this operational model, an entrepreneur simply needs to join as a licensee of the White Label network and get their own branded poker website up and running quickly. What the entrepreneur really needs to take care of is the marketing. Once 'real' players start logging-in to the site and play poker the site profits start showing. The network charges a commission while the entrepreneur keeps the rest.
Now let us check out the investments because that is one of the prime interests of any entrepreneur. A white Label site can be launched for an investment of USD $ 10,000 to USD $ 60,000. This includes a customized website and the required infrastructure to launch the operations. The challenge comes with marketing the website to the right audience. Marketing strategies like VIP loyalty programs, tournaments, cash bonus on joining are known to work with players. The strategies need to be driven with focus and a clear direction. The number of 'real players' in the site is going to make the difference. These are people who make deposits and play the game.
Under a White Label model, players can quickly connect with a network of poker players who are already active. Licensees get up to a 90% payout of the rake that is collected from the players. The leading poker sites have more than 10000 players but some that are less popular have between 1000-5000 'real cash' players. It is possible to break-even even with 100 active 'real cash' players. Sites start generating revenues within the first month of operations if the marketing efforts are strategized well. It also means that you need to select the geography in which you want to make your site popular.
The popularity of online poker is on the rise with many new countries encouraging online poker sites. These countries are mainly in Europe and Latin America. With White Label technology at your fingertips it has become very easy for wannabe poker entrepreneurs to launch their own websites. The best part of White Label poker is the operating model. It is a completely outsourced model of operating your business which leaves you with enough time to focus on marketing initiatives. The online poker arena is so wide that even a small fraction of players could rake in good revenues. So, take your chance before it is too late.
Vince Van Horn is the Vice President of Access Corp a company which provides turnkey services for online gaming entrepreneurs. Access Corp has 2 websites which provide all information required for online gaming entrepreneurs to start their own operations. The sites are and

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